About Us
RTi is an innovative, global, custom market research company comprised of seasoned research professionals who provide custom research solutions to a broad, diverse client base. Our knowledgeable and dedicated team of principals and staff provide unparalleled marketing-focused research and brand strategy services. With all of our research activities, our goal is to ensure your research has meaningful and tangible objectives, which align with your business or brand-strategic priorities.
When Rothstein-Tauber, Inc. (RTi) and Directions For Decisions (DFD) joined forces in January 2004, it was more than a merger. It was the inauguration of a unique market research organization, one which calls on a distinguishing combination of strategic research and resources, business insights and keen creativity.
Our Mission
- Know
- Act
- Succeed
Unlike many marketing research firms, RTi offers its clients a distinct advantage: we expand your knowledge by providing market-driven research (KNOW) to support solid, strategic, data-driven decisions (ACT) that translate into positive, long-term business results (SUCCEED).
Our Values: “The RTi Difference”
RTi is not just another research vendor. With our proven track record of success; strong marketing focus; commitment to partnership, trust and a shared vision with clients; and tradition of service excellence, we believe all our clients will come to view RTi as an indispensable business ally.
For our clients, RTi will:
- Think strategically to understand your business and brand objectives.
- Work as a team to design valuable, custom research solutions.
- Provide superior customer service through personal, one-on-one attention from our principals, senior researchers and professional staff — on every project.
- Offer global marketing research resources.
- Effectively communicate research results
- Present action-oriented conclusions and recommendations for targeted market planning.
- Serve as an extension of your marketing and research team.
- Develop long-term client relationships, working as your market research partner.
Our Approach, Experience & Advantage
At RTi, even after we conduct successful research, we recognize that the job is not done. Through our experience, RTi knows that:
- findings must be presented;
- indicated actions must be identified and evaluated;
- consensus needs to be built; and
- business decisions must be made.
Our presentations of findings go way beyond simple reporting; they are carefully crafted final communications tools. With RTi, you get information analyses, not “research-speak.”
Because of the depth and breadth of our collective experience, RTi has the ability to serve clients in various industries and sectors. Our client focus is marketing-oriented organizations that are looking to gain or maintain a competitive advantage in their industry by learning more about their markets, products, customers and competition.
At RTi, we offer an expansive array of products and services to address virtually any marketing or branding question. We strive to continually provide sophisticated, innovative marketing research techniques that are customized in design and draw on proven methodologies, as well as the latest in technological advancements.