Choice Based/Trade-Off

“RTi was a very responsive, intelligent, and dependable partner in all phases – from design/implementation to working through all analytical details, problems, and issues encountered in this complicated test.”

Sr. Manager, Consumer Insights,
Food & Beverage
“RTi is a true partner, advising and guiding our team on appropriate methodology, adapting approach to changing timelines and budget. The team is personable, and very, very responsive.”

Sr. Manager, Market Research,
Pharmaceutical
“Understands our business issues and provides study designs that ensure we meet our research objectives. This study was well executed, and results were delivered on time, with well-written summary and conclusions.”

Sr. Manager, Consumer Insights,
Food & Beverage
"Rothstein-Tauber (RTi Research) is a terrific supplier, very insightful, and highly strategic."

Marketing Research Director, Major Food Manufacturer
“RTi consistently provides high-quality work, meets tight timelines, and, most important, is a pleasure to work with. I truly value them as partners.”

Sr. Manager, Marketplace Insights,
Financial Services
This is a very nice report and I want to thank you all....it answers all my questions!

-Senior Research Manager, Major Snack Food Manufacturer
"Two junior members of my organization were walked through the Quick Courses with RTi. Both felt that they received a helpful and thorough overview of the key research and business issues around Product and Concept testing. I was happy to have them hear the perspective of one of our key research partners rather than simply reading a company manual as an introduction."

Senior Research Manager,
Fortune 50 Food Company
“I rely upon RTi’s expertise to guide me through difficult studies and uncover insights to help drive our decision making. I always know I can depend on them to do an excellent job.”

Market Research Manager,
CPG
“Our customers trust our products and we trust RTi to get the results.”

Director, Consumer Insights,
Food & Beverage
“I know when I get a report from RTi it will be 95% ready; with others I have to spend so much time reworking and rewriting.”

Market Research Manager,
CPG

Choice-Based/Trade-Off: Solutions to Complex Marketing Questions

RTi is a recognized leader in leveraging trade-off techniques to solve complex research and marketing questions. Trade-off methods, such as Conjoint and Discrete Choice, offer an extremely powerful and realistic view into the consumer or shopper purchase decision. Applications are many and can include:

Product component optimization
Concept building
Pricing optimization
Package testing

Our deep knowledge of numerous trade-off techniques results in an unparalleled ability to ensure the best tool is selected to meet your study objectives.

We are experts in:

Adaptive Conjoint — best to use when there are many factors, but price is not one of them
Discrete Choice — closely mimics the purchase process and is an excellent way to measure price effects
Adaptive Discrete Choice — newly available, it has the additional benefits of being more engaging and more predictive, and allows for component level pricing

At the completion of every trade-off based study, our clients receive a powerful and highly user-friendly simulator. It’s so simple to use that “what-if” scenarios can be input and run during meetings, and powerful enough to automatically determine and display the optimal bundles among any identified subgroup.