Quant/Qual Integrated Methods

“Understands our business issues and provides study designs that ensure we meet our research objectives. This study was well executed, and results were delivered on time, with well-written summary and conclusions.”

Sr. Manager, Consumer Insights,
Food & Beverage
“RTi’s expert staff provides high-quality service from the initial research proposal through the final report. They are dependable, extremely knowledgeable about methodologies, and go the extra mile to work through complex issues or challenges.”

Market Research Manager,
CPG
“RTi was a very responsive, intelligent, and dependable partner in all phases – from design/implementation to working through all analytical details, problems, and issues encountered in this complicated test.”

Sr. Manager, Consumer Insights,
Food & Beverage
"Thanks so much for the great work that you guys do. It’s always a pleasure to work with RTi!!! You guys are heads and shoulders above your competition!"

Consumer Insights Manager, Major Snack Food Manufacturer
“RTi is a trusted and valued business partner. The RTi team consistently adds value to the research process, and more important, to the interpretation and analysis of data. Their work is consistently high and their perspectives fresh and unique.”

Director, Consumer Insights,
CPG
“I rely upon RTi’s expertise to guide me through difficult studies and uncover insights to help drive our decision making. I always know I can depend on them to do an excellent job.”

Market Research Manager,
CPG
“RTi left no stone unturned to make sure we were getting exactly the right people and answering the right questions – all under a very tight timeline. They did a terrific job and the results have been embraced into the plan.”

Sr. Manager, Consumer Insights,
Food & Beverage
“RTi is a true partner, advising and guiding our team on appropriate methodology, adapting approach to changing timelines and budget. The team is personable, and very, very responsive.”

Sr. Manager, Market Research,
Pharmaceutical
“RTi continues to be one of my most trusted research partners. I count on RTi to deliver great results that help drive business results for my marketing partners.”

Sr. Manager, Marketplace Insights,
Financial Services
“RTi led the project and provided superior guidance on the test design and methodology, and quickly grasped the marketing objectives.”

Sr. Manager, Consumer Insights,
Food & Beverage

Qualitative/Quantitative Integrated Methods: More Meaning, Less Time

The demand for richer insights that can be delivered more meaningfully and in less time drove RTi to develop a portfolio of quant/qual hybrid methods. No longer can quantitative and qualitative tools be looked at independently and in a methodological vacuum.

Each of these integrated methods produce actionable insights whose whole is greater than the sum of its parts:

RTi Pathways™: Wireless audience response technology is employed to gather both quantitative and qualitative learning in a single two-hour in-person session. Clients watch in the back room as the quant data is instantly displayed; then select specific respondents to participate in the follow up qual. Iterative sessions maximize learning.

CLTPlus: Leverage any CLT Test/HUT by following up with focus groups among quant-experienced respondents; adds virtually no additional project time, but can provide a valuable in-depth follow-up to the quant.

Flex HUT/CLT: Talk to consumers via an online diary or bulletin board before they participate in the quant questionnaire; has numerous applications including informing the quant questionnaire and uncovering hidden or unknown issues.

Video HUT: Provides an opportunity to see consumers using and talking about the test product in their own environment; can uncover opportunities or previously unknown problems.

Mid-Interview Online Chats: Through our partner iModerate, RTi offers an exciting tool that enables us to incorporate a 10- to 12-minute online moderated chat as part of almost any online survey.