BrandStar

“I've worked with RTi on a wide range of custom research initiatives. RTi is customer service–oriented and delivers reliable results on-time and on-budget. Their staff is knowledgeable, thorough, and easy to work with.”

Market Research Manager,
CPG
“RTi was a very responsive, intelligent, and dependable partner in all phases – from design/implementation to working through all analytical details, problems, and issues encountered in this complicated test.”

Sr. Manager, Consumer Insights,
Food & Beverage
“I know when I get a report from RTi it will be 95% ready; with others I have to spend so much time reworking and rewriting.”

Market Research Manager,
CPG
“RTi left no stone unturned to make sure we were getting exactly the right people and answering the right questions – all under a very tight timeline. They did a terrific job and the results have been embraced into the plan.”

Sr. Manager, Consumer Insights,
Food & Beverage
“My experiences with RTi have been very positive. They have a can-do attitude from proposal stage thru report-out, and have turned around ad-hoc analyses well beyond the close of the study very quickly.

Sr. Manager, Market Research,
Pharmaceutical
“I've heard great feedback from the team regarding the sessions, which served as both a refresher to some and a great introduction for others. We consider RTi a true research partner that really stands out from other research companies. We thoroughly enjoyed our time with, and we look forward to working together more in the future.”

Senior Research Director,
Fortune 50 Retailer
“RTi is a trusted and valued business partner. The RTi team consistently adds value to the research process, and more important, to the interpretation and analysis of data. Their work is consistently high and their perspectives fresh and unique.”

Director, Consumer Insights,
CPG
“RTi is a true partner, advising and guiding our team on appropriate methodology, adapting approach to changing timelines and budget. The team is personable, and very, very responsive.”

Sr. Manager, Market Research,
Pharmaceutical
"Two junior members of my organization were walked through the Quick Courses with RTi. Both felt that they received a helpful and thorough overview of the key research and business issues around Product and Concept testing. I was happy to have them hear the perspective of one of our key research partners rather than simply reading a company manual as an introduction."

Senior Research Manager,
Fortune 50 Food Company
“RTi consistently provides high-quality work, meets tight timelines, and, most important, is a pleasure to work with. I truly value them as partners.”

Sr. Manager, Marketplace Insights,
Financial Services

RTi BrandStar™: The Roadmap for Developing a Brand Strategy

RTi’s BrandStar™ model is a structured way to think about your brand — it is the roadmap providing direction for all other marketing elements. We use our BrandStar model as a basis of facilitated strategic brand development sessions with our clients and as a foundation of our own thinking about our clients’ brands.

Establishing a brand strategy is imperative: it defines the strategic direction for all tactical marketing decisions that follow.

In most cases, developing a BrandStar brand strategy is a two-step process:

RTi works in partnership with our clients to develop a hypothesized BrandStar model, to understand all brand elements as defined by the end customer.
RTi conducts primary research to revise and confirm the hypothesized BrandStar strategy. The confirmed strategy then becomes the foundation that drives all marketing activities.

Your brand is an intricate relationship among many different factors and attributes. RTi’s BrandStar model provides the structure for piecing together these elements and developing a coherent and effective brand strategy.