Pathways

“Understands our business issues and provides study designs that ensure we meet our research objectives. This study was well executed, and results were delivered on time, with well-written summary and conclusions.”

Sr. Manager, Consumer Insights,
Food & Beverage
“Working with you is a real pleasure -- first you are always very thorough and thoughtful which makes my job so much easier, and then you are always so flexible and accommodating. Thank you!”
Sr. Manager Consumer Insights, Major Food & Beverage Manufacturer
“We value the business relationship that we have with RTi. Their work is of the highest quality at a reasonable price. They took the time to learn our business to become an essential partner in making our business grow.”

Market Research Manager,
CPG
“After more than 12 years, I continue to work with RTi because they deliver excellent value. RTi provides expertise and quality service, and has been a great partner in research execution and data analysis.”

VP, Global Market Research,
Financial Services
"Thanks so much for the great work that you guys do. It’s always a pleasure to work with RTi!!! You guys are heads and shoulders above your competition!"

Consumer Insights Manager, Major Snack Food Manufacturer
“RTi left no stone unturned to make sure we were getting exactly the right people and answering the right questions – all under a very tight timeline. They did a terrific job and the results have been embraced into the plan.”

Sr. Manager, Consumer Insights,
Food & Beverage
“I've worked with RTi on a wide range of custom research initiatives. RTi is customer service–oriented and delivers reliable results on-time and on-budget. Their staff is knowledgeable, thorough, and easy to work with.”

Market Research Manager,
CPG
“I've heard great feedback from the team regarding the sessions, which served as both a refresher to some and a great introduction for others. We consider RTi a true research partner that really stands out from other research companies. We thoroughly enjoyed our time with, and we look forward to working together more in the future.”

Senior Research Director,
Fortune 50 Retailer
“I highly recommend RTi to anyone looking for a top quality market research supplier.”

Market Research Manager,
CPG
“RTi continues to be one of my most trusted research partners. I count on RTi to deliver great results that help drive business results for my marketing partners.”

Sr. Manager, Marketplace Insights,
Financial Services

RTi Pathways™: Fast Turnaround Qualitative/Quantitative Technique That Yields Real-Time Results

Pathways™ is a powerful quant/qual technique that provides a significant number of quantitative interviews plus one or more focus groups to be completed in just two hours. Usually multiple Pathways™ sessions are conducted (same day or across multiple days) to allow for iterative learning and larger sample sizes.

A large group of respondents (usually between 35 and 75) are recruited to attend a live session where they spend about an hour responding to questions using wireless audience response technology in a classroom style setting. Based on their responses during the quant session, a smaller subset of respondents is selected to participate in a focus group that is conducted immediately after.

Key benefits of RTi Pathways™ include:

Speed & Immediacy: Real-time results viewed by business team so that immediate action steps are clearly understood
Clarity: The research process is brought to life as researchers and their business teams watch the real-time results of the quantitative questioning charted on monitors in the back room
Richness & Depth: Full quant results and data-driven focus group respondent selection; reporting that ties it all together
Flexibility: Leverage the iterative nature of multiple sessions by integrating learning from one session into the questionnaire or stimuli of the next
Comprehensive: Optimization (the “why” behind the “what”), with many applications; for example: concept, product, promises, names