Portfolio Manager

“Our customers trust our products and we trust RTi to get the results.”

Director, Consumer Insights,
Food & Beverage
“Working with you is a real pleasure -- first you are always very thorough and thoughtful which makes my job so much easier, and then you are always so flexible and accommodating. Thank you!”
Sr. Manager Consumer Insights, Major Food & Beverage Manufacturer
“Understands our business issues and provides study designs that ensure we meet our research objectives. This study was well executed, and results were delivered on time, with well-written summary and conclusions.”

Sr. Manager, Consumer Insights,
Food & Beverage
"Rothstein-Tauber (RTi Research) is a terrific supplier, very insightful, and highly strategic."

Marketing Research Director, Major Food Manufacturer
“I highly recommend RTi to anyone looking for a top quality market research supplier.”

Market Research Manager,
CPG
“RTi led the project and provided superior guidance on the test design and methodology, and quickly grasped the marketing objectives.”

Sr. Manager, Consumer Insights,
Food & Beverage
“RTi left no stone unturned to make sure we were getting exactly the right people and answering the right questions – all under a very tight timeline. They did a terrific job and the results have been embraced into the plan.”

Sr. Manager, Consumer Insights,
Food & Beverage
“I've worked with RTi on a wide range of custom research initiatives. RTi is customer service–oriented and delivers reliable results on-time and on-budget. Their staff is knowledgeable, thorough, and easy to work with.”

Market Research Manager,
CPG
“I know when I get a report from RTi it will be 95% ready; with others I have to spend so much time reworking and rewriting.”

Market Research Manager,
CPG
"Thanks so much for the great work that you guys do. It’s always a pleasure to work with RTi!!! You guys are heads and shoulders above your competition!"

Consumer Insights Manager, Major Snack Food Manufacturer

RTi Portfolio Manager™: Line Optimization Through Volume Modeling

RTi’s Portfolio Manager™ breaks through the often indecisive results of a traditional TURF line optimization approach. Our unique survey instrument feeds into a powerful analytic model resulting in relative volume estimates being produced for each and every possible line combination. And, of course, a volume estimate is a much better directional indicator of potential units sold and line profitability than a simple “reach” proportion.

Unique benefits of RTi’s Portfolio Manager include:

Relative volume modeling, which provides estimates to measure the business potential of multiple line configurations
Our metric, Relative Volume Opportunity, considers both incrementality and cannibalization to arrive at net potential

RTi’s Portfolio Manager has been used to solve for a full spectrum of challenges, including:

Which are the greatest opportunity varieties to add to the line?
Is a line better off with two new varieties or de-listing a current offering and adding three new varieties?
What are the best line solutions for a 12-product line made up of four products each from the three sublines?
Are there different line solutions for different channels? Different regions?