Consumer Packaged Goods

“RTi is a trusted and valued business partner. The RTi team consistently adds value to the research process, and more important, to the interpretation and analysis of data. Their work is consistently high and their perspectives fresh and unique.”

Director, Consumer Insights,
CPG
“I know when I get a report from RTi it will be 95% ready; with others I have to spend so much time reworking and rewriting.”

Market Research Manager,
CPG
“I highly recommend RTi to anyone looking for a top quality market research supplier.”

Market Research Manager,
CPG
“We value the business relationship that we have with RTi. Their work is of the highest quality at a reasonable price. They took the time to learn our business to become an essential partner in making our business grow.”

Market Research Manager,
CPG
“I rely upon RTi’s expertise to guide me through difficult studies and uncover insights to help drive our decision making. I always know I can depend on them to do an excellent job.”

Market Research Manager,
CPG
“Working with you is a real pleasure -- first you are always very thorough and thoughtful which makes my job so much easier, and then you are always so flexible and accommodating. Thank you!”
Sr. Manager Consumer Insights, Major Food & Beverage Manufacturer
“RTi’s expert staff provides high-quality service from the initial research proposal through the final report. They are dependable, extremely knowledgeable about methodologies, and go the extra mile to work through complex issues or challenges.”

Market Research Manager,
CPG
“RTi is a true partner, advising and guiding our team on appropriate methodology, adapting approach to changing timelines and budget. The team is personable, and very, very responsive.”

Sr. Manager, Market Research,
Pharmaceutical
“My experiences with RTi have been very positive. They have a can-do attitude from proposal stage thru report-out, and have turned around ad-hoc analyses well beyond the close of the study very quickly.

Sr. Manager, Market Research,
Pharmaceutical
“I've worked with RTi on a wide range of custom research initiatives. RTi is customer service–oriented and delivers reliable results on-time and on-budget. Their staff is knowledgeable, thorough, and easy to work with.”

Market Research Manager,
CPG

Consumer Packaged Goods: Where RTi Got Its Start …and Built Success

RTi was born a CPG research company more than 30 years ago and it is our heritage. Many of our client relationships span decades, during which time our clients have consistently achieved impressive results.

RTi’s long-term success and high client retention in the CPG field can be attributed to the importance we place on developing expertise beyond research; our professional staff has an intricate and deep understanding of marketing to the consumer.

RTi’s three-decade track record for providing research solutions to the top global CPG companies – including the four largest food consumer products companies (as ranked by the Fortune Global 500) – is built upon the depth and breadth of our research knowledge, and our firm grasp of all the marketing issues facing our clients.

Our experience covers :

Foods & beverages
Health & beauty
Consumer household items

Within foods and beverages, RTi has worked with a diverse array of products, including perishables, frozen, shelf-stable, meals, snacks, and condiments. RTi also has significant experience in the food service industry and solving its specific research challenges.

RTi’s research offerings for CPG clients covers the entire lifecycle of any product:

Opportunity assessment
Innovation and product development
Branding and positioning
Communications
In-market performance
Shopper insights
Customer satisfaction & loyalty

Whether your need is in new product development or line extension, productivity or quality improvement, nutritional change, or competitive benchmarking, RTi’s research is always designed and conducted to address your specific marketing and business objectives.