Mature Market

Business Sectors

Mature Market

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Director, Consumer Insights,
Food & Beverage
“RTi was a very responsive, intelligent, and dependable partner in all phases – from design/implementation to working through all analytical details, problems, and issues encountered in this complicated test.”

Sr. Manager, Consumer Insights,
Food & Beverage
"Rothstein-Tauber (RTi Research) is a terrific supplier, very insightful, and highly strategic."

Marketing Research Director, Major Food Manufacturer
“I know when I get a report from RTi it will be 95% ready; with others I have to spend so much time reworking and rewriting.”

Market Research Manager,
CPG
“RTi is a true partner, advising and guiding our team on appropriate methodology, adapting approach to changing timelines and budget. The team is personable, and very, very responsive.”

Sr. Manager, Market Research,
Pharmaceutical
This is a very nice report and I want to thank you all....it answers all my questions!

-Senior Research Manager, Major Snack Food Manufacturer
"Two junior members of my organization were walked through the Quick Courses with RTi. Both felt that they received a helpful and thorough overview of the key research and business issues around Product and Concept testing. I was happy to have them hear the perspective of one of our key research partners rather than simply reading a company manual as an introduction."

Senior Research Manager,
Fortune 50 Food Company
“RTi led the project and provided superior guidance on the test design and methodology, and quickly grasped the marketing objectives.”

Sr. Manager, Consumer Insights,
Food & Beverage
“RTi is a trusted and valued business partner. The RTi team consistently adds value to the research process, and more important, to the interpretation and analysis of data. Their work is consistently high and their perspectives fresh and unique.”

Director, Consumer Insights,
CPG
“We value the business relationship that we have with RTi. Their work is of the highest quality at a reasonable price. They took the time to learn our business to become an essential partner in making our business grow.”

Market Research Manager,
CPG

Mature Market: Capture Sales Within the Fastest Growing Consumer Segment

What is the fastest growing age segment of the population?

Yes, it is the Baby Boomer generation, also referred to as the Mature Market.

Advancing your understanding and connecting with this large and important segment will be critical to your business’s success over the next decades. RTi can help to ensure you are an active player.

Did you know…?

70% of the nation’s net worth is in their hands
They control 50% of all household discretionary income
They spend $2 trillion annually on consumer goods and services
Every day in America, 10,068 people turn 50 years of age
The age segment of 50-65 will grow in size by 70% over the next 15 years. No other age segment will grow more than 10% over that same period
50+ represents nearly 28% of U.S. population today

RTi has the expertise and access – both online and offline – to make your research with this vital consumer group a success.

Whether you are interested in testing a new concept, product, or service specifically targeted to the Mature Market, or perhaps you just want to be sure a product change doesn’t alienate this critical audience, RTi can help.