Pharmaceutical
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“My experiences with RTi have been very positive. They have a can-do attitude from proposal stage thru report-out, and have turned around ad-hoc analyses well beyond the close of the study very quickly.
Sr. Manager, Market Research,
Pharmaceutical -
“RTi’s expert staff provides high-quality service from the initial research proposal through the final report. They are dependable, extremely knowledgeable about methodologies, and go the extra mile to work through complex issues or challenges.”
Market Research Manager,
CPG -
“I know when I get a report from RTi it will be 95% ready; with others I have to spend so much time reworking and rewriting.”
Market Research Manager,
CPG -
“Working with you is a real pleasure -- first you are always very thorough and thoughtful which makes my job so much easier, and then you are always so flexible and accommodating. Thank you!”
Sr. Manager Consumer Insights, Major Food & Beverage Manufacturer -
“I highly recommend RTi to anyone looking for a top quality market research supplier.”
Market Research Manager,
CPG -
“I rely upon RTi’s expertise to guide me through difficult studies and uncover insights to help drive our decision making. I always know I can depend on them to do an excellent job.”
Market Research Manager,
CPG -
“RTi is a trusted and valued business partner. The RTi team consistently adds value to the research process, and more important, to the interpretation and analysis of data. Their work is consistently high and their perspectives fresh and unique.”
Director, Consumer Insights,
CPG -
“We value the business relationship that we have with RTi. Their work is of the highest quality at a reasonable price. They took the time to learn our business to become an essential partner in making our business grow.”
Market Research Manager,
CPG -
“I've worked with RTi on a wide range of custom research initiatives. RTi is customer service–oriented and delivers reliable results on-time and on-budget. Their staff is knowledgeable, thorough, and easy to work with.”
Market Research Manager,
CPG -
“RTi is a true partner, advising and guiding our team on appropriate methodology, adapting approach to changing timelines and budget. The team is personable, and very, very responsive.”
Sr. Manager, Market Research,
Pharmaceutical
Pharmaceutical: Specialized Knowledge and Research for Complex Products
RTi’s long-term experience in Pharmaceutical Research has taught us that new drug development follows two distinct paths:
- The scientific community, which seeks to develop a safe and effective drug that addresses a significant therapy — a macro view
- The marketing community, which seeks to communicate to the physicians and patients meaningful and distinctive product/drug benefits — a micro view
Successful pharmaceutical branding requires the integration of both views. RTi’s Pharmaceutical Research practice supports this integration and meets the market information needs associated with these challenges.
Through our trademarked approach to branding research, BrandMark™, RTi has helped major pharmaceutical and drug manufacturers reach their business goals through:
- Market exploration
- Brand strategy development
- Concept/benefit optimization
- New product launches
- Extending sales to new markets
- Effective physician and patient communication
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