U.S. Hispanic

“I know when I get a report from RTi it will be 95% ready; with others I have to spend so much time reworking and rewriting.”

Market Research Manager,
CPG
“RTi is a trusted and valued business partner. The RTi team consistently adds value to the research process, and more important, to the interpretation and analysis of data. Their work is consistently high and their perspectives fresh and unique.”

Director, Consumer Insights,
CPG
“RTi continues to be one of my most trusted research partners. I count on RTi to deliver great results that help drive business results for my marketing partners.”

Sr. Manager, Marketplace Insights,
Financial Services
I wanted to take a moment to thank you from the bottom of my heart for all the hard work on your end. We couldn’t have done this without you! I genuinely appreciate all your efforts and I did not want your support to go unnoticed.

Not only are you wonderful people, but have been excellent performers on this specific 'HUT'. I cannot thank you enough! The hard work has paid off with the very positive results.

Thank you again so much….

Product Development Manager, Major Food & Beverage Manufacturer
“We value the business relationship that we have with RTi. Their work is of the highest quality at a reasonable price. They took the time to learn our business to become an essential partner in making our business grow.”

Market Research Manager,
CPG
“RTi was a very responsive, intelligent, and dependable partner in all phases – from design/implementation to working through all analytical details, problems, and issues encountered in this complicated test.”

Sr. Manager, Consumer Insights,
Food & Beverage
“RTi consistently provides high-quality work, meets tight timelines, and, most important, is a pleasure to work with. I truly value them as partners.”

Sr. Manager, Marketplace Insights,
Financial Services
“Our customers trust our products and we trust RTi to get the results.”

Director, Consumer Insights,
Food & Beverage
“RTi led the project and provided superior guidance on the test design and methodology, and quickly grasped the marketing objectives.”

Sr. Manager, Consumer Insights,
Food & Beverage
“RTi left no stone unturned to make sure we were getting exactly the right people and answering the right questions – all under a very tight timeline. They did a terrific job and the results have been embraced into the plan.”

Sr. Manager, Consumer Insights,
Food & Beverage

U.S. Hispanic: Don’t Just Translate General Pop Research: “Trans-Adapt”!

RTi’s Hispanic Research Practice is a dedicated practice within the firm that is solely focused on U.S. Hispanic consumers. Our core mission is to deliver market research insights that result in strong connections between your business/brand and Hispanic audiences, and helping to deliver top-line growth.

With more than 35 years of research experience and 20 years of valuable knowledge and experience in diversity markets, RTi’s Hispanic Research Practice can help you make the right decisions by focusing on the priorities that can maximize your investment in the U.S. Hispanic market.

The RTi Hispanic Practice is based on the concept of “trans-adaptation”: the total adaptation of the research to the Hispanic markets being studied. Trans-adaptation addresses both the translation of language, as well as the adaptation of the research for cultural norms and acculturation levels.

Cultural norms — The ability to interpret and understand the underlying meaning behind what is said (and left unsaid); also, the appropriate use of scales to encourage visceral response
Regionality — Understanding regional differences and the relationship among geography, ethnicity, and culture
Acculturation levels — Research must be accessible and sensible for entire acculturation spectrum; most U.S. Hispanics are “partially” acculturated (i.e., having adopted cultural traits and social behaviors)
Pan-Spanish linguistics — Speaking and writing in a way that spans cultural and ethnic differences
Ethnicity-based representative sampling — Creating and managing an appropriately balanced sample of U.S. Hispanics

Our dedicated Hispanic Research specialists are committed to providing a unique combination of expert advice and actionable insight to address your specific business or marketing issues.