Branding & Positioning Brand Equity
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Senior Research Director,
Fortune 50 Retailer -
“RTi was a very responsive, intelligent, and dependable partner in all phases – from design/implementation to working through all analytical details, problems, and issues encountered in this complicated test.”
Sr. Manager, Consumer Insights,
Food & Beverage -
“I hired RTi as our research partner and was very pleased with the outcome of the collaboration. I would definitely work with RTi again and know they can be a trusted partner on projects both big and small.”
Research Director,
Media/Publishing -
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Market Research Manager,
CPG -
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Sr. Manager Consumer Insights, Major Food & Beverage Manufacturer -
“RTi’s expert staff provides high-quality service from the initial research proposal through the final report. They are dependable, extremely knowledgeable about methodologies, and go the extra mile to work through complex issues or challenges.”
Market Research Manager,
CPG -
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Sr. Manager, Market Research,
Pharmaceutical -
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Director, Consumer Insights,
Food & Beverage -
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Market Research Manager,
CPG -
“RTi is a trusted and valued business partner. The RTi team consistently adds value to the research process, and more important, to the interpretation and analysis of data. Their work is consistently high and their perspectives fresh and unique.”
Director, Consumer Insights,
CPG
Brand Equity: Measuring the Essence of a Brand
Brand Equity is a multidimensional concept that defines a brand’s differentiation from its competition. By intelligently managing a brand’s equity, you can strengthen the relationship between your brand and the consumer, thus increasing the perceived value of the brand relative to your competition, and ultimately increasing customer loyalty and commitment to your brand.
To effectively manage and control brand equity, you must be able to measure brand equity.
RTi’s brand equity measurement tools are developed around four key brand elements that together represent the entirety of a brand’s equity:
- Brand presence
- Brand personality
- Brand experience
- Brand value
Using a combination of crosstabular and multivariate analytical techniques, RTi brings a brand’s intricate relationships with its competitors and consumers to the surface where they can be evaluated and acted upon.
