Branding & Positioning Brand Strategy
-
“RTi consistently provides high-quality work, meets tight timelines, and, most important, is a pleasure to work with. I truly value them as partners.”
Sr. Manager, Marketplace Insights,
Financial Services -
“We value the business relationship that we have with RTi. Their work is of the highest quality at a reasonable price. They took the time to learn our business to become an essential partner in making our business grow.”
Market Research Manager,
CPG -
“I hired RTi as our research partner and was very pleased with the outcome of the collaboration. I would definitely work with RTi again and know they can be a trusted partner on projects both big and small.”
Research Director,
Media/Publishing -
"Rothstein-Tauber (RTi Research) is a terrific supplier, very insightful, and highly strategic."
Marketing Research Director, Major Food Manufacturer
-
“RTi is a trusted and valued business partner. The RTi team consistently adds value to the research process, and more important, to the interpretation and analysis of data. Their work is consistently high and their perspectives fresh and unique.”
Director, Consumer Insights,
CPG -
“Understands our business issues and provides study designs that ensure we meet our research objectives. This study was well executed, and results were delivered on time, with well-written summary and conclusions.”
Sr. Manager, Consumer Insights,
Food & Beverage -
“Working with RTi was wonderful … proactive in anticipating potential issues, providing solutions and making sure everyone was aligned before moving forward.”
Sr. Manager, Consumer Insights,
Food & Beverage -
“I've worked with RTi on a wide range of custom research initiatives. RTi is customer service–oriented and delivers reliable results on-time and on-budget. Their staff is knowledgeable, thorough, and easy to work with.”
Market Research Manager,
CPG -
“RTi was a very responsive, intelligent, and dependable partner in all phases – from design/implementation to working through all analytical details, problems, and issues encountered in this complicated test.”
Sr. Manager, Consumer Insights,
Food & Beverage -
“My experiences with RTi have been very positive. They have a can-do attitude from proposal stage thru report-out, and have turned around ad-hoc analyses well beyond the close of the study very quickly.
Sr. Manager, Market Research,
Pharmaceutical
Brand Strategy: The Crucial First Step for Developing a Marketing Plan
Our BrandStar™ model is a structured way to think about your brand — it is the roadmap providing direction for all other marketing elements. At RTi, we use our BrandStar™ model as the basis of facilitated strategic brand development sessions with our clients and as a foundation of our own thinking about our clients’ brands.
Establishing a brand strategy is imperative: it defines the strategic direction for all tactical marketing decisions that follow.
In most cases, developing a BrandStar™ brand strategy is a two-step process:
- RTi works in partnership with our clients to develop a hypothesized BrandStar™ model, to understand all brand elements, as defined by the end customer.
- RTi conducts primary research to revise and confirm the hypothesized BrandStar™ strategy. The confirmed strategy then becomes the foundation that drives all marketing activities.
- Your brand is an intricate relationship among many different factors and attributes: RTi’s BrandStar™ model provides the structure for piecing together these elements and developing a coherent and effective brand strategy.
