Brand Tracking

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  • “I rely upon RTi’s expertise to guide me through difficult studies and uncover insights to help drive our decision making. I always know I can depend on them to do an excellent job.”

    Market Research Manager,
    CPG

  • “RTi was a very responsive, intelligent, and dependable partner in all phases – from design/implementation to working through all analytical details, problems, and issues encountered in this complicated test.”

    Sr. Manager, Consumer Insights,
    Food & Beverage

  • I wanted to take a moment to thank you from the bottom of my heart for all the hard work on your end.  We couldn’t have done this without you! I genuinely appreciate all your efforts and I did not want your support to go unnoticed.

    Not only are you wonderful people, but have been excellent performers on this specific 'HUT'. I cannot thank you enough! The hard work has paid off with the very positive results.

    Thank you again so much….

    Product Development Manager, Major Food & Beverage Manufacturer

  • "Two junior members of my organization were walked through the Quick Courses with RTi. Both felt that they received a helpful and thorough overview of the key research and business issues around Product and Concept testing. I was happy to have them hear the perspective of one of our key research partners rather than simply reading a company manual as an introduction."

    Senior Research Manager,
    Fortune 50 Food Company

  • “RTi’s expert staff provides high-quality service from the initial research proposal through the final report. They are dependable, extremely knowledgeable about methodologies, and go the extra mile to work through complex issues or challenges.”

    Market Research Manager,
    CPG

  • "Rothstein-Tauber (RTi Research) is a terrific supplier, very insightful, and highly strategic."

    Marketing Research Director, Major Food Manufacturer

  • “RTi is a trusted and valued business partner. The RTi team consistently adds value to the research process, and more important, to the interpretation and analysis of data. Their work is consistently high and their perspectives fresh and unique.”

    Director, Consumer Insights,
    CPG

  • “Understands our business issues and provides study designs that ensure we meet our research objectives. This study was well executed, and results were delivered on time, with well-written summary and conclusions.”

    Sr. Manager, Consumer Insights,
    Food & Beverage

  • “After more than 12 years, I continue to work with RTi because they deliver excellent value. RTi provides expertise and quality service, and has been a great partner in research execution and data analysis.”

    VP, Global Market Research,
    Financial Services

  • Working with you is a real pleasure -- first you are always very thorough and thoughtful which makes my job so much easier, and then you are always so flexible and accommodating.  Thank you!”

    Sr. Manager Consumer Insights, Major Food & Beverage Manufacturer
 

Brand Tracking: Know When Change Is Happening

Tracking studies are a reliable way to identify changes occurring that affect your brand and/or your competition:

  • Changes in brand or ad awareness
  • Changes in usage or preference share
  • Changes in the general category environment

At RTi, we are experts in tracking research and we conduct thousands of interviews per year across a variety of industries and specific objectives.

Business Objectives — We work closely with our clients at the beginning of a tracking study to ensure that we understand the business objectives of the research and how the information will be used. Because of the ongoing nature of tracking research, making the right decisions at the start are especially important to the success of the research and its ability to be effective.

Study Design — The objectives drive all aspects of the tracking program: research design (pre-post vs. test-control), sample frame and definition, data collection method, timing of interviewing, and the key metrics to be used.

Sample Management — You can be sure that RTi has the know-how and experience to vigilantly maintain the proper sample controls to ensure comparable tracking over time, thus protecting and maximizing your tracking investment.

Clear Reporting — RTi has an established reputation for quickly and clearly providing our clients with the direction and actionable recommendations they need through management-ready reports and presentations.