Branding & Positioning Positioning/Benefit Assessment
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“Our customers trust our products and we trust RTi to get the results.”
Director, Consumer Insights,
Food & Beverage -
“Working with you is a real pleasure -- first you are always very thorough and thoughtful which makes my job so much easier, and then you are always so flexible and accommodating. Thank you!”
Sr. Manager Consumer Insights, Major Food & Beverage Manufacturer -
"Thanks so much for the great work that you guys do. It’s always a pleasure to work with RTi!!! You guys are heads and shoulders above your competition!"
Consumer Insights Manager, Major Snack Food Manufacturer
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"Rothstein-Tauber (RTi Research) is a terrific supplier, very insightful, and highly strategic."
Marketing Research Director, Major Food Manufacturer
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I wanted to take a moment to thank you from the bottom of my heart for all the hard work on your end. We couldn’t have done this without you! I genuinely appreciate all your efforts and I did not want your support to go unnoticed.
Not only are you wonderful people, but have been excellent performers on this specific 'HUT'. I cannot thank you enough! The hard work has paid off with the very positive results.
Thank you again so much….
Product Development Manager, Major Food & Beverage Manufacturer
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“After more than 12 years, I continue to work with RTi because they deliver excellent value. RTi provides expertise and quality service, and has been a great partner in research execution and data analysis.”
VP, Global Market Research,
Financial Services -
“RTi is a trusted and valued business partner. The RTi team consistently adds value to the research process, and more important, to the interpretation and analysis of data. Their work is consistently high and their perspectives fresh and unique.”
Director, Consumer Insights,
CPG -
“We value the business relationship that we have with RTi. Their work is of the highest quality at a reasonable price. They took the time to learn our business to become an essential partner in making our business grow.”
Market Research Manager,
CPG -
“I hired RTi as our research partner and was very pleased with the outcome of the collaboration. I would definitely work with RTi again and know they can be a trusted partner on projects both big and small.”
Research Director,
Media/Publishing -
“RTi consistently provides high-quality work, meets tight timelines, and, most important, is a pleasure to work with. I truly value them as partners.”
Sr. Manager, Marketplace Insights,
Financial Services
Positioning/Benefit Assessment: Standing Out in the Crowded Marketplace
RTi’s custom approach to developing research-based solutions (no “black boxes” here) is especially valuable when helping our clients work through a positioning or re-positioning project. A positioning strategy encompasses many elements and is best selected by applying effective market research to your business goal, whether it be:
- Strengthening and leveraging a current position that is already owned
- Searching out a new position not owned by others, but that you could own
- Repositioning the competition by pointing out a weakness that could be a relative strength of yours
When working with clients on positioning or re-positioning, we often recommend a starting point of developing a shared understanding of the brand strategy through an RTi BrandStar™ facilitated session. From there, RTi helps clients move forward with the right positioning for their target market by using one or more traditional or innovative research tools, which may include:
- Problem Identification Research
- Market Exploration
- Benefit Hierarchy
- Market Segmentation
With all of these tools, the destination remains constant: determining which functional or emotional benefits will resonate with consumers and at the same time can be owned.
