Ad/Awareness Tracking

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Sr. Manager, Market Research,
Pharmaceutical
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Sr. Manager, Consumer Insights,
Food & Beverage
"Rothstein-Tauber (RTi Research) is a terrific supplier, very insightful, and highly strategic."

Marketing Research Director, Major Food Manufacturer
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Sr. Manager, Marketplace Insights,
Financial Services
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Market Research Manager,
CPG
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Market Research Manager,
CPG
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Sr. Manager Consumer Insights, Major Food & Beverage Manufacturer
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Director, Consumer Insights,
Food & Beverage
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Consumer Insights Manager, Major Snack Food Manufacturer
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Senior Research Director,
Fortune 50 Retailer

Advertising/Awareness Tracking: Measure the Effectiveness of Your Ad Investment

Tracking studies are one of the best ways to measure the effects of and return on an advertising or communications investment. A properly designed and conducted tracking study will provide:

Evaluative information on changes in awareness or attitudes toward your brand
Diagnostic information about the overall recall of your communications and its message

At RTi, we are experts in advertising/awareness tracking research and we conduct thousands of interviews per year.

We help our clients keep close tabs on market reaction to their own or competitive communication efforts.

Business Objectives — We work closely with our clients at the beginning of a tracking study to ensure that we understand the business objectives of the research and how the information will be used. Because of the ongoing nature of tracking research, making the right decisions at the start are especially important to the success of the research and its ability to be impactful.

Study Design — The objectives drive all aspects of the tracking program: research design (pre-post vs. test-control), sample frame and definition, data collection method, timing of interviewing, and the key metrics to be used.

Sample Management — You can be sure that RTi has the know-how and experience to vigilantly maintain the proper sample controls to ensure comparable tracking over time, thus protecting and maximizing your tracking investment.

Clear Reporting — RTi has an established reputation for quickly and clearly providing our clients with the direction and actionable recommendations they need through management-ready reports and presentations.