Communications Claims Substantiation
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“I hired RTi as our research partner and was very pleased with the outcome of the collaboration. I would definitely work with RTi again and know they can be a trusted partner on projects both big and small.”
Research Director,
Media/Publishing -
“RTi is a true partner, advising and guiding our team on appropriate methodology, adapting approach to changing timelines and budget. The team is personable, and very, very responsive.”
Sr. Manager, Market Research,
Pharmaceutical -
"Thanks so much for the great work that you guys do. It’s always a pleasure to work with RTi!!! You guys are heads and shoulders above your competition!"
Consumer Insights Manager, Major Snack Food Manufacturer
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“RTi’s expert staff provides high-quality service from the initial research proposal through the final report. They are dependable, extremely knowledgeable about methodologies, and go the extra mile to work through complex issues or challenges.”
Market Research Manager,
CPG -
“I've worked with RTi on a wide range of custom research initiatives. RTi is customer service–oriented and delivers reliable results on-time and on-budget. Their staff is knowledgeable, thorough, and easy to work with.”
Market Research Manager,
CPG -
“I rely upon RTi’s expertise to guide me through difficult studies and uncover insights to help drive our decision making. I always know I can depend on them to do an excellent job.”
Market Research Manager,
CPG -
“RTi is a trusted and valued business partner. The RTi team consistently adds value to the research process, and more important, to the interpretation and analysis of data. Their work is consistently high and their perspectives fresh and unique.”
Director, Consumer Insights,
CPG -
"Two junior members of my organization were walked through the Quick Courses with RTi. Both felt that they received a helpful and thorough overview of the key research and business issues around Product and Concept testing. I was happy to have them hear the perspective of one of our key research partners rather than simply reading a company manual as an introduction."
Senior Research Manager,
Fortune 50 Food Company -
“RTi continues to be one of my most trusted research partners. I count on RTi to deliver great results that help drive business results for my marketing partners.”
Sr. Manager, Marketplace Insights,
Financial Services -
“I highly recommend RTi to anyone looking for a top quality market research supplier.”
Market Research Manager,
CPG
Legal Claims Substantiation: Specialized Knowledge that Comes from Experience
Designing and conducting Legal Claims Substantiation Research that will stand up to scrutiny requires a tremendously detailed understanding of this very specialized field.
RTi’s deep understanding and expertise is based on decades of experience in conducting claims substantiation research for our clients.
- RTi will first help determine whether research is required to substantiate the claim (not all claims require substantiation).
- If research is required, RTi will design a fair and balanced test and then execute it with the greatest attention to detail and quality control.
- RTi is well versed in designing the appropriate test for different types of legal claims:
- Comparative
- Noncomparative
- Market performance
- Competitive message misunderstanding (Confusion Testing)
Once the appropriate design is determined, you can depend on and trust RTi’s experience in all aspects of the research: developing the right survey, market selection, sample definition and size, product procurement, product handling, and, of course, quality controls.
