Communications Communications Effectiveness
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“RTi led the project and provided superior guidance on the test design and methodology, and quickly grasped the marketing objectives.”
Sr. Manager, Consumer Insights,
Food & Beverage -
I wanted to take a moment to thank you from the bottom of my heart for all the hard work on your end. We couldn’t have done this without you! I genuinely appreciate all your efforts and I did not want your support to go unnoticed.
Not only are you wonderful people, but have been excellent performers on this specific 'HUT'. I cannot thank you enough! The hard work has paid off with the very positive results.
Thank you again so much….
Product Development Manager, Major Food & Beverage Manufacturer
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“I've worked with RTi on a wide range of custom research initiatives. RTi is customer service–oriented and delivers reliable results on-time and on-budget. Their staff is knowledgeable, thorough, and easy to work with.”
Market Research Manager,
CPG -
“RTi is a trusted and valued business partner. The RTi team consistently adds value to the research process, and more important, to the interpretation and analysis of data. Their work is consistently high and their perspectives fresh and unique.”
Director, Consumer Insights,
CPG -
“Working with you is a real pleasure -- first you are always very thorough and thoughtful which makes my job so much easier, and then you are always so flexible and accommodating. Thank you!”
Sr. Manager Consumer Insights, Major Food & Beverage Manufacturer -
“Working with RTi was wonderful … proactive in anticipating potential issues, providing solutions and making sure everyone was aligned before moving forward.”
Sr. Manager, Consumer Insights,
Food & Beverage -
“RTi was a very responsive, intelligent, and dependable partner in all phases – from design/implementation to working through all analytical details, problems, and issues encountered in this complicated test.”
Sr. Manager, Consumer Insights,
Food & Beverage -
“RTi left no stone unturned to make sure we were getting exactly the right people and answering the right questions – all under a very tight timeline. They did a terrific job and the results have been embraced into the plan.”
Sr. Manager, Consumer Insights,
Food & Beverage -
“RTi is a true partner, advising and guiding our team on appropriate methodology, adapting approach to changing timelines and budget. The team is personable, and very, very responsive.”
Sr. Manager, Market Research,
Pharmaceutical -
“I know when I get a report from RTi it will be 95% ready; with others I have to spend so much time reworking and rewriting.”
Market Research Manager,
CPG
Communications Effectiveness: Maximizing Your Investment
Communications typically represent a large investment for marketers – in money, in time, and perhaps most important in brand equity. So it is not surprising that most companies investing in communications campaigns of any sort – television, print, outdoor, online, or direct mail – also invest in market research to measure its effectiveness.
Clients engage RTi to help ensure success
- Pre-launch where research is used to help optimize the campaign
- Post-launch where research primarily measures in-market reactions
Pre-Launch Research is usually focused on determining which of multiple potential executions would likely perform best in-market. At the same time, it also obtains the diagnostic measures needed to optimize the execution prior to going live.
In-Market Simulation and Clutter Breakthrough
When clutter breakthrough is an important objective — which it generally is when determining the effectiveness of direct mail, print ads, and online ads — RTi creates a simulated in-market experience to gain real world learning and insight before the actual launch.
Some of the unique and highly effective tools RTi uses to provide robust, but easily understandable and explainable results include:
- Heat mapping
- Image and text highlighting
- Virtual clutter testing
- Simulated mailbox for direct testing
Post launch, RTi’s tracking studies are one of the best ways to measure the effects of and return on an advertising or communications investment.
