Social Media Analysis and Tracking

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CPG
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Sr. Manager, Market Research,
Pharmaceutical
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CPG
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Market Research Manager,
CPG
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Consumer Insights Manager, Major Snack Food Manufacturer
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Senior Research Manager,
Fortune 50 Food Company
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Sr. Manager, Consumer Insights,
Food & Beverage
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Market Research Manager,
CPG
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Sr. Manager, Market Research,
Pharmaceutical
“RTi was a very responsive, intelligent, and dependable partner in all phases – from design/implementation to working through all analytical details, problems, and issues encountered in this complicated test.”

Sr. Manager, Consumer Insights,
Food & Beverage

Social Media Analysis & Tracking (SMART™): Current and Direct Consumer Information

The voice of today’s consumer is louder and more powerful than ever before. Whether fans or detractors, your customers are influencers who use social networking to tell the world about their experiences. With all that is being said, read, and spread, it is no longer enough to measure customer satisfaction and sentiment through controlled survey research alone.

But, how can you, as a marketer or market researcher, organize and learn from the masses of information being transmitted everyday?

RTi’s SMART™ program helps you collect and transform unstructured social media conversations into information you can use to make better business decisions.

At RTi, we:

Apply marketing research principles to the collection and analysis of social media data so that reliable results are produced.
Uniquely integrate social media mining technology to identify and collect relevant data across millions of sites with more traditional market research analysis.

Our clients benefit by our “smart” approach with the ability to transform the unstructured conversations into meaningful and useful business insight.