Pricing Optimization

“I know when I get a report from RTi it will be 95% ready; with others I have to spend so much time reworking and rewriting.”

Market Research Manager,
CPG
“Understands our business issues and provides study designs that ensure we meet our research objectives. This study was well executed, and results were delivered on time, with well-written summary and conclusions.”

Sr. Manager, Consumer Insights,
Food & Beverage
“RTi left no stone unturned to make sure we were getting exactly the right people and answering the right questions – all under a very tight timeline. They did a terrific job and the results have been embraced into the plan.”

Sr. Manager, Consumer Insights,
Food & Beverage
“RTi led the project and provided superior guidance on the test design and methodology, and quickly grasped the marketing objectives.”

Sr. Manager, Consumer Insights,
Food & Beverage
“I highly recommend RTi to anyone looking for a top quality market research supplier.”

Market Research Manager,
CPG
“We value the business relationship that we have with RTi. Their work is of the highest quality at a reasonable price. They took the time to learn our business to become an essential partner in making our business grow.”

Market Research Manager,
CPG
“RTi is a trusted and valued business partner. The RTi team consistently adds value to the research process, and more important, to the interpretation and analysis of data. Their work is consistently high and their perspectives fresh and unique.”

Director, Consumer Insights,
CPG
“I rely upon RTi’s expertise to guide me through difficult studies and uncover insights to help drive our decision making. I always know I can depend on them to do an excellent job.”

Market Research Manager,
CPG
"Rothstein-Tauber (RTi Research) is a terrific supplier, very insightful, and highly strategic."

Marketing Research Director, Major Food Manufacturer
“Working with RTi was wonderful … proactive in anticipating potential issues, providing solutions and making sure everyone was aligned before moving forward.”

Sr. Manager, Consumer Insights,
Food & Beverage

Pricing Optimization: Solving for an Essential and Potentially Elusive Factor

Pricing is among the most critical marketing mix decisions to be made and is often the most difficult. The value or brand message communicated to consumers by price can be louder and trump all others. And don’t forget the challenge of maximizing profitability by tying together purchase volume and pricing.

RTi is a pricing research expert and can help you answer crucial questions, such as:

What is the optimal price for my product introduction?
Will my brand lose significant volume if the price increases?
How will the market react to price changes in my product (or a competitor’s)?
What are consumers willing to trade-off for price: package features, convenience, variety?

RTi has a range of proven research tools and techniques that can be applied to solve pricing related problems, including:

Competitive shelf tests
Price laddering
Van Westendorp modeling
Discrete choice

Selecting the right tool to start is absolutely essential to the success of pricing research. At RTi, we ensure the research method selected is matched to achieve both your business and research objectives.