Product Testing

“RTi’s expert staff provides high-quality service from the initial research proposal through the final report. They are dependable, extremely knowledgeable about methodologies, and go the extra mile to work through complex issues or challenges.”

Market Research Manager,
CPG
“I highly recommend RTi to anyone looking for a top quality market research supplier.”

Market Research Manager,
CPG
“We value the business relationship that we have with RTi. Their work is of the highest quality at a reasonable price. They took the time to learn our business to become an essential partner in making our business grow.”

Market Research Manager,
CPG
“RTi is a trusted and valued business partner. The RTi team consistently adds value to the research process, and more important, to the interpretation and analysis of data. Their work is consistently high and their perspectives fresh and unique.”

Director, Consumer Insights,
CPG
“Understands our business issues and provides study designs that ensure we meet our research objectives. This study was well executed, and results were delivered on time, with well-written summary and conclusions.”

Sr. Manager, Consumer Insights,
Food & Beverage
“RTi led the project and provided superior guidance on the test design and methodology, and quickly grasped the marketing objectives.”

Sr. Manager, Consumer Insights,
Food & Beverage
“I rely upon RTi’s expertise to guide me through difficult studies and uncover insights to help drive our decision making. I always know I can depend on them to do an excellent job.”

Market Research Manager,
CPG
“Working with you is a real pleasure -- first you are always very thorough and thoughtful which makes my job so much easier, and then you are always so flexible and accommodating. Thank you!”
Sr. Manager Consumer Insights, Major Food & Beverage Manufacturer
"Rothstein-Tauber (RTi Research) is a terrific supplier, very insightful, and highly strategic."

Marketing Research Director, Major Food Manufacturer
I wanted to take a moment to thank you from the bottom of my heart for all the hard work on your end. We couldn’t have done this without you! I genuinely appreciate all your efforts and I did not want your support to go unnoticed.

Not only are you wonderful people, but have been excellent performers on this specific 'HUT'. I cannot thank you enough! The hard work has paid off with the very positive results.

Thank you again so much….

Product Development Manager, Major Food & Beverage Manufacturer

Product Testing: Success Is in the Details

RTi has extraordinarily deep expertise in Product Testing, gained over a long history of conducting research covering a variety of objectives:

Formulation Screening — To find the best potential formulations during the development phase
Benchmarking — To determine how a current or new product compares with competition
Productivity — To determine whether consumers react similarly to the current available product and a new formulation that can be made less expensively
Quality Improvement — To determine if product improvements result in more favorable consumer reactions versus the current offering

A successful Product Test comes down to first understanding the objectives and then getting the details right. And there are a lot of details!

In RTi, you have a partner whose knowledge and ability are unmatched in helping to navigate the nuances of Product Testing.

Beyond selecting the appropriate test methodology, RTi factors in multiple details crucial to any Product Test including:

Sample size and definition
Action standards
Blinded or branded
Product procurement
Shipping protocols
Product prep and related protocols

And because the product test is only as valuable as the way the results are communicated, you can count on RTi to deliver a management-ready, decision-focused report.