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“Working with RTi was wonderful … proactive in anticipating potential issues, providing solutions and making sure everyone was aligned before moving forward.”
Sr. Manager, Consumer Insights,
Food & Beverage -
“Working with you is a real pleasure -- first you are always very thorough and thoughtful which makes my job so much easier, and then you are always so flexible and accommodating. Thank you!”
Sr. Manager Consumer Insights, Major Food & Beverage Manufacturer -
“RTi was a very responsive, intelligent, and dependable partner in all phases – from design/implementation to working through all analytical details, problems, and issues encountered in this complicated test.”
Sr. Manager, Consumer Insights,
Food & Beverage -
“I rely upon RTi’s expertise to guide me through difficult studies and uncover insights to help drive our decision making. I always know I can depend on them to do an excellent job.”
Market Research Manager,
CPG -
I wanted to take a moment to thank you from the bottom of my heart for all the hard work on your end. We couldn’t have done this without you! I genuinely appreciate all your efforts and I did not want your support to go unnoticed.
Not only are you wonderful people, but have been excellent performers on this specific 'HUT'. I cannot thank you enough! The hard work has paid off with the very positive results.
Thank you again so much….
Product Development Manager, Major Food & Beverage Manufacturer
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“Our customers trust our products and we trust RTi to get the results.”
Director, Consumer Insights,
Food & Beverage -
“I highly recommend RTi to anyone looking for a top quality market research supplier.”
Market Research Manager,
CPG -
"Thanks so much for the great work that you guys do. It’s always a pleasure to work with RTi!!! You guys are heads and shoulders above your competition!"
Consumer Insights Manager, Major Snack Food Manufacturer
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“I've worked with RTi on a wide range of custom research initiatives. RTi is customer service–oriented and delivers reliable results on-time and on-budget. Their staff is knowledgeable, thorough, and easy to work with.”
Market Research Manager,
CPG -
“RTi led the project and provided superior guidance on the test design and methodology, and quickly grasped the marketing objectives.”
Sr. Manager, Consumer Insights,
Food & Beverage
Shelf Impact and Package Testing: Judging a Product by What’s on the Outside
Product packaging is a primary gateway for consumers to learn about your brand and product. And if the on-shelf packaging does not have an impact, that communication will never take place – let alone the purchase.
RTi has a number of market research tools and techniques that can help create or update packaging so that it has the impact to grab attention and the ability to communicate to consumers.
Depending on the specific needs of the project, RTi conducts package tests either:
- In-person using a unique, life-sized timed projection technique (somewhat similar to T-scopes)
- Online where we can control the environment plus allow consumers to use Web tools to highlight their likes and dislikes of a package. Online highlighting culminates in RTi “heat mapping” the package to visually and powerfully depict consumer reaction.
Important questions that our clients almost always ask (and we answer based on the study objectives) include:
- Should the package be shown by itself or within a competitive shelf set?
- Is a prototype of the package necessary for the research?
