Innovation & Product Development Concept Screening/Testing
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I wanted to take a moment to thank you from the bottom of my heart for all the hard work on your end. We couldn’t have done this without you! I genuinely appreciate all your efforts and I did not want your support to go unnoticed.
Not only are you wonderful people, but have been excellent performers on this specific 'HUT'. I cannot thank you enough! The hard work has paid off with the very positive results.
Thank you again so much….
Product Development Manager, Major Food & Beverage Manufacturer
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“Understands our business issues and provides study designs that ensure we meet our research objectives. This study was well executed, and results were delivered on time, with well-written summary and conclusions.”
Sr. Manager, Consumer Insights,
Food & Beverage -
“I know when I get a report from RTi it will be 95% ready; with others I have to spend so much time reworking and rewriting.”
Market Research Manager,
CPG -
“After more than 12 years, I continue to work with RTi because they deliver excellent value. RTi provides expertise and quality service, and has been a great partner in research execution and data analysis.”
VP, Global Market Research,
Financial Services -
"Thanks so much for the great work that you guys do. It’s always a pleasure to work with RTi!!! You guys are heads and shoulders above your competition!"
Consumer Insights Manager, Major Snack Food Manufacturer
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“I hired RTi as our research partner and was very pleased with the outcome of the collaboration. I would definitely work with RTi again and know they can be a trusted partner on projects both big and small.”
Research Director,
Media/Publishing -
“RTi left no stone unturned to make sure we were getting exactly the right people and answering the right questions – all under a very tight timeline. They did a terrific job and the results have been embraced into the plan.”
Sr. Manager, Consumer Insights,
Food & Beverage -
"Two junior members of my organization were walked through the Quick Courses with RTi. Both felt that they received a helpful and thorough overview of the key research and business issues around Product and Concept testing. I was happy to have them hear the perspective of one of our key research partners rather than simply reading a company manual as an introduction."
Senior Research Manager,
Fortune 50 Food Company -
“I've heard great feedback from the team regarding the sessions, which served as both a refresher to some and a great introduction for others. We consider RTi a true research partner that really stands out from other research companies. We thoroughly enjoyed our time with, and we look forward to working together more in the future.”
Senior Research Director,
Fortune 50 Retailer -
“I highly recommend RTi to anyone looking for a top quality market research supplier.”
Market Research Manager,
CPG
Concept Screening/Testing: Valuable Direction for Taking the Next Step
Whether your objective is to screen many ideas down to a smaller set for further development or to make a “big-bet” business decision between just a few good ideas, RTi has the experience to help. We also develop concept testing programs for clients who have an ongoing need to systematically test new ideas.
Structured, Yet Flexible
At RTi, we never force fit a “black box” solution to your concept testing needs. You can count on a flexible and custom research design based on proven methods to provide exactly what you need.
Tried & True Meets Innovative Tools
If you’ve tested concepts before, then you know that one of the biggest challenges in getting real value out of the research is the ability to obtain enough discrimination among different ideas. Our concept testing toolbox leverages a combination of tried and true scalar techniques along with innovative methods that drive discrimination and thus provide real direction to our clients.
Unique Quali-Quant Hybrid Methods
Additionally, RTi offers unique quali-quant hybrid methods that allow our clients to test and optimize ideas virtually simultaneously – a perfect solution for those extremely short deadline projects.
RTi tests hundreds of concepts each year; we are ready to ensure your next concept test is a success.
