Innovation & Product Development Name Development/Testing
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“RTi is a true partner, advising and guiding our team on appropriate methodology, adapting approach to changing timelines and budget. The team is personable, and very, very responsive.”
Sr. Manager, Market Research,
Pharmaceutical -
“RTi’s expert staff provides high-quality service from the initial research proposal through the final report. They are dependable, extremely knowledgeable about methodologies, and go the extra mile to work through complex issues or challenges.”
Market Research Manager,
CPG -
“Understands our business issues and provides study designs that ensure we meet our research objectives. This study was well executed, and results were delivered on time, with well-written summary and conclusions.”
Sr. Manager, Consumer Insights,
Food & Beverage -
“RTi consistently provides high-quality work, meets tight timelines, and, most important, is a pleasure to work with. I truly value them as partners.”
Sr. Manager, Marketplace Insights,
Financial Services -
“I highly recommend RTi to anyone looking for a top quality market research supplier.”
Market Research Manager,
CPG -
“I hired RTi as our research partner and was very pleased with the outcome of the collaboration. I would definitely work with RTi again and know they can be a trusted partner on projects both big and small.”
Research Director,
Media/Publishing -
“We value the business relationship that we have with RTi. Their work is of the highest quality at a reasonable price. They took the time to learn our business to become an essential partner in making our business grow.”
Market Research Manager,
CPG -
“I've worked with RTi on a wide range of custom research initiatives. RTi is customer service–oriented and delivers reliable results on-time and on-budget. Their staff is knowledgeable, thorough, and easy to work with.”
Market Research Manager,
CPG -
“RTi was a very responsive, intelligent, and dependable partner in all phases – from design/implementation to working through all analytical details, problems, and issues encountered in this complicated test.”
Sr. Manager, Consumer Insights,
Food & Beverage -
“I've heard great feedback from the team regarding the sessions, which served as both a refresher to some and a great introduction for others. We consider RTi a true research partner that really stands out from other research companies. We thoroughly enjoyed our time with, and we look forward to working together more in the future.”
Senior Research Director,
Fortune 50 Retailer
Name Development/Testing: Find Out What’s in a Name
Your brand or product name can be the single most effective means of communication to your target market. The best names are those that are driven by a brand strategy and are able to communicate and reinforce a product’s single point of difference to the marketplace.
RTi’s two-step name generation and development process helps develop winning names.
- Step 1 — Potential names are developed and evaluated through a series of creative sessions with target market respondents using specialty “divergence and convergence” techniques.
- Step 2 — Best-bet names (after legal and cultural testing) are then quantitatively tested using RTi’s proven interviewing methodology to determine the strongest brand name on multiple factors.
