Opportunity Assessment Attitude & Usage/Exploration
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Research Director,
Media/Publishing -
“After more than 12 years, I continue to work with RTi because they deliver excellent value. RTi provides expertise and quality service, and has been a great partner in research execution and data analysis.”
VP, Global Market Research,
Financial Services -
“My experiences with RTi have been very positive. They have a can-do attitude from proposal stage thru report-out, and have turned around ad-hoc analyses well beyond the close of the study very quickly.
Sr. Manager, Market Research,
Pharmaceutical -
“RTi continues to be one of my most trusted research partners. I count on RTi to deliver great results that help drive business results for my marketing partners.”
Sr. Manager, Marketplace Insights,
Financial Services -
“I've heard great feedback from the team regarding the sessions, which served as both a refresher to some and a great introduction for others. We consider RTi a true research partner that really stands out from other research companies. We thoroughly enjoyed our time with, and we look forward to working together more in the future.”
Senior Research Director,
Fortune 50 Retailer -
“RTi led the project and provided superior guidance on the test design and methodology, and quickly grasped the marketing objectives.”
Sr. Manager, Consumer Insights,
Food & Beverage -
“Our customers trust our products and we trust RTi to get the results.”
Director, Consumer Insights,
Food & Beverage -
“Working with RTi was wonderful … proactive in anticipating potential issues, providing solutions and making sure everyone was aligned before moving forward.”
Sr. Manager, Consumer Insights,
Food & Beverage -
“We value the business relationship that we have with RTi. Their work is of the highest quality at a reasonable price. They took the time to learn our business to become an essential partner in making our business grow.”
Market Research Manager,
CPG -
“I highly recommend RTi to anyone looking for a top quality market research supplier.”
Market Research Manager,
CPG
Market Exploration/A & U: Know More About Your Market, Your Competition
Opportunity is the intersection of your strengths with consumer needs and competitive gaps. But how do you determine consumer needs? How do you learn of your competitor’s gaps?
Through Market Exploration research, RTi can help you find, quantify, organize, and prioritize opportunities that may exist for your company.
Whether conducted regularly or at select intervals as part of an integrated marketing information program, Market Exploration (or Attitude & Usage) studies often form the basis of marketing knowledge about a category or competitive set. Often, they provide key inputs into annual marketing plans.
RTi’s insightful reporting provides the broad perspective — essential to developing strategic frameworks in a changing competitive environment.
Closer in, A & U studies provide key tactical information — usually these insights can be used immediately to leverage a competitive advantage.
RTi spends substantial time with our clients at the outset of any Market Exploration, ensuring a full understanding of the business objectives and competitive framework. This leads to the development of a survey instrument that addresses the business’s needs, which are generally broader than the specific research objectives. In our experience, a well designed and thorough A & U can have a long shelf life and is referred to by many across the organization — maximizing the research investment.
