Problem Identification

“RTi consistently provides high-quality work, meets tight timelines, and, most important, is a pleasure to work with. I truly value them as partners.”

Sr. Manager, Marketplace Insights,
Financial Services
I wanted to take a moment to thank you from the bottom of my heart for all the hard work on your end. We couldn’t have done this without you! I genuinely appreciate all your efforts and I did not want your support to go unnoticed.

Not only are you wonderful people, but have been excellent performers on this specific 'HUT'. I cannot thank you enough! The hard work has paid off with the very positive results.

Thank you again so much….

Product Development Manager, Major Food & Beverage Manufacturer
“RTi was a very responsive, intelligent, and dependable partner in all phases – from design/implementation to working through all analytical details, problems, and issues encountered in this complicated test.”

Sr. Manager, Consumer Insights,
Food & Beverage
"Thanks so much for the great work that you guys do. It’s always a pleasure to work with RTi!!! You guys are heads and shoulders above your competition!"

Consumer Insights Manager, Major Snack Food Manufacturer
“Working with you is a real pleasure -- first you are always very thorough and thoughtful which makes my job so much easier, and then you are always so flexible and accommodating. Thank you!”
Sr. Manager Consumer Insights, Major Food & Beverage Manufacturer
“I rely upon RTi’s expertise to guide me through difficult studies and uncover insights to help drive our decision making. I always know I can depend on them to do an excellent job.”

Market Research Manager,
CPG
“RTi left no stone unturned to make sure we were getting exactly the right people and answering the right questions – all under a very tight timeline. They did a terrific job and the results have been embraced into the plan.”

Sr. Manager, Consumer Insights,
Food & Beverage
“I've heard great feedback from the team regarding the sessions, which served as both a refresher to some and a great introduction for others. We consider RTi a true research partner that really stands out from other research companies. We thoroughly enjoyed our time with, and we look forward to working together more in the future.”

Senior Research Director,
Fortune 50 Retailer
“I hired RTi as our research partner and was very pleased with the outcome of the collaboration. I would definitely work with RTi again and know they can be a trusted partner on projects both big and small.”

Research Director,
Media/Publishing
“I know when I get a report from RTi it will be 95% ready; with others I have to spend so much time reworking and rewriting.”

Market Research Manager,
CPG

Problem Identification/Detection: Success by Solving Consumers’ Most Pressing Needs

The most successful new products and services are those that solve a problem for consumers that no one else in the category has solved. Sounds easy, but how do you know what problems consumers face, and more important, how do you reliably know how important each one is?

RTi’s Problem Identification Research

Provides marketers with a way to define a problem’s magnitude and the potential value or uniqueness of a solution.
Displays results in an easy to understand Opportunity Map – aptly named as it clearly depicts and prioritizes the opportunity awaiting a company that can solve consumers’ most pressing problems within a specific category.
Uses consumer-friendly language and a quantitative technique simple enough for respondents to react to a long list of category problems or those specific to a particular branded product.
Allows consumers to respond to a problem list that can include virtually any type of issue in the purchase or usage cycle. The problem list can be generated internally or can be developed with the aid of qualitative consumer research.